So the day came that I decided I was going to stop making other people rich and start investing in myself. I went to Google and typed in the phrase "free Internet marketing advice" and I hit the jackpot!
I found hundreds of articles about Internet marketing tips, trick and tactics and it didn't cost me a penny to buy any one of them. They were FREE. And that's what got me thinking..
"Why in the world would so many people spend so much time writing free articles and getting them distributed all over the Internet?"
I began to examine the articles more closely as I read them and a few interesting patterns emerged. Of course, the first pattern I noticed was that I had found all of these articles by simply searching for a specific key phrase in Google.
So I went back to Google and tried other key phrases. No matter what phrase I searched for in Google I found hundreds
or even thousands of FREE articles written by people who actually knew what they were talking about!
But I still didn't have the answer I was looking for...
What was in it for the authors of these articles? Why were they spending their time writing free articles for you and me to read and enjoy?
As I looked deeper, I realized that many of these articles were posted on article repository web sites. These were huge article directories that held thousands of articles on nearly any topic you could imagine.
I noticed that each of the articles in these repositories pulled
up Google AdWords when your read them. "Ah ha!", I thought. "The article site
owners are making their money from the Google ads, but that's not helping the
actual authors." I kept digging...
It wasn't until I reached the part of the article known as the "Author's Resource Box" that the "Aha Ha" light really went on and it hit me smack between the eyes!
These authors were using their articles to establish themselves as experts in their particular subject matter!
Because the articles weren't actually paid ads, people were reading them from top to bottom and then going to the Author's Resource Box to click on the link to the Author's web site. Once they reached the Author's web site they invariably found something for sale! Since the person reading the article was already convinced of the Author's expertise in the particular subject, the chances were better that a sale would take place!
But making sales this way was just one of the benefits of distributing free articles. There were others as well!
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The more article directories that a particular article was posted to, the more "back links" there were to the Author's main web site. Since Google sees back links as an indication of an "important" site, the Author's Google ranking was benefiting.
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The more people who read the Author's article and clicked back the the main web site, the more traffic the site received. Alexa ranks sites based upon traffic, so the Author benefited that way as well.
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And finally, many of the authors had Google AdWords displayed on their main site, so they were earning revenue whenever a visitor from one of the article sites came and clicked.
I had accidentally stumbled on the mother of all sales and traffic-generating "secrets" of the Internet and it didn't cost me a penny!
Just $47.00
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